I almost missed Theresa’s telecourse tonight. I was so busy focusing on layout design that when I looked up it was 3 minutes till showtime. Thankfully, this gave me just enough time to log in and be second in line for the class.
Theresa’s amazing. I’m so glad that I got the chance to partner with her at the Reader’s Studio. She started the session right on time and lead us through an hour’s worth of tips, tricks, and inspiration to start, or work on our own blogs.
So what did I learn?
- Blogging gives us four things: it helps you get to know me; it allows me to educate you on various tarot aspects; it allows me to entertain you (well, I DO firedance…maybe not with the cards tho); and it helps increase my business awareness online.
- Theresa gave me permission to talk about things that have “been said before”. Everything may have been said, but it hasn’t been said in my voice or with my perspective.
That it’s okay to write for both clients and peers. I want to strike a balance between sharing tarot stories with both clients and peers while getting them the information they need.
- I brainstormed new topics to write for and I learned that I should put blogging due dates on my calendar to really make this habit stick.
- Blogging should be done with a “just do it” attitude. Or as I like to think of it, a NaNoWriMo mode, where I shove my author and editor brain aside and just write something and get it up. So I’ll be trying to do that more often.
She was even kind enough to answer a question that I forgot to ask during the teleclass.
“What is your take on the difference between a newsletter (email or print) and a blog? I tend to do both and have a hard time figuring out where to draw the line on sharing.”
Her response, “Ah – good question. Here’s the deal: a blog allows you to reach an audience and show your personality. And hopefully it gets people to sign up for your newsletter. Because the newsletter is where you can offer deals, etc. for your clients and get to know them better – and allow them to get to know you even better!” Good advice indeed.
I’m looking forward to next month’s seminar on “Stop Being A Broke Ass Tarot Reader” on Tuesday June 21st. If you’re a tarot reader and could use some expert advice on growing your business, then don’t miss this one!